But not every SEO consultant is bad.Ī quality SEO consultant won’t just promise to fix a client’s issues. I won’t argue with the public’s perception of SEO consulting. SEO consultants usually have a bad rap and in many cases it is deserved. I also want to point out how visitors can perceive their tactics and how this negatively impacts conversions and bounce rates. I want to educate, point out issues, and I want them to see their website from the eyes of Google and Bing. Instead I walk them through what is wrong, I explain what is best practice, and I offer my recommendation for making positive changes to their website and ranking. The reason for this is I don’t just hand them a fat proposal filled with many hours of my time and a request for more money. Yes it is and I’ve never had anyone tell me it was a waste of his or her time. Is an Hour of SEO Coaching Really Worth Someone’s Time and Money? Yep that pretty much sums up my aunt’s prayer meetings and it also describes my SEO coaching calls, although not quite to the powerful level my tiny little aunt had. That correlation may still seem strange, but I literally spend an hour straight pointing out issues, explaining best practice, and trying to convince my SEO client that there is a better way.Ĭonsider the Urban Dictionary’s definition of a come to Jesus moment:Īn epiphany in which one realizes the truth of a matter a sudden, intuitive perception of or insight into the reality or essential meaning of something coming clean and admitting failures realizing the true weight or impact of a negative situation or fact acknowledgment that one must get back to core values moment of realization an aha moment moment of decision moment of truth critical moment moment of reassessment of priorities turning point life-changing moment. She is a force to be reckoned with and she produces good with everything she touches. I say this with respect and complete sincerity, because I love my aunt dearly and I have watched her have a massive impact on a person’s life. These calls always take me back to my childhood and the “come to Jesus” prayer meetings my aunt would hold. A typical SEO coaching call lasts an hour and we hold the call via GotoMeeting so we can screen share. It was originally developed by another developer who specialized in legal website design, which sadly, ended up giving the client a sense of false confidence.Īfter spending about 20 minutes browsing through the website, I made notes and was ready for our call. The website was a number of years old and it had not had many updates in recent years. The client was a referral from another WordPress developer. It’s a service I offer to WordPress website owners and it is actually something I really enjoy. This week I had a SEO coaching call with a law firm.
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